Co-creating activities

The ambassador team will co-create new initiatives that enhance the position of the farmer in the food value chain and improve the connection with consumers.

Five seed initiatives, each tackling a different obstacle for a balanced and fair position of the farmer in the food chain, will be implemented in selected rural communitities with the support of a seed budget.

The ambassador training will work as a co-learning, co-creating and co-innovating laboratory, experimenting with barriers and opportunities, challenges and best practices.

Co-creating activities list