My name is Joline and I grew up on a dairy farm in the east of the Netherlands. On the family farm and in school started my passion for the agricultural sector. I graduated from Aeres University of Applied science and Wageningen University & Research in Business Economics. Nowadays I still help out on the farm but work also as a financial arable specialist. My interest lies in looking for innovative (sustainable) new revenue models for farmers. Because new challenges are arising such as changing consumer preferences and the need for sustainable food production. I want to help spur innovative and technology solutions that will help address these challenges.