The ambassador team co-creates new seed initiatives that enhance the position of the farmer in the food value chain and improve the connection with consumers.
Five / six seed initiatives, each tackling a different obstacle for a balanced and fair position of the farmer in the food chain, are being implemented in selected rural communitities with the support of a seed budget.
The ambassador training works as a co-learning, co-creating and co-innovating laboratory, experimenting with barriers and opportunities, challenges and best practices.
