Seed initiatives

The ambassador team co-creates new seed initiatives that enhance the position of the farmer in the food value chain and improve the connection with consumers.

Five / six seed initiatives, each tackling a different obstacle for a balanced and fair position of the farmer in the food chain, are being implemented in selected rural communitities with the support of a seed budget.

The ambassador training works as a co-learning, co-creating and co-innovating laboratory, experimenting with barriers and opportunities, challenges and best practices.

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