NAME: FAMILY WALKING FESTIVAL
INITIATOR: Dovile Ilevičienė
LOCATION: Lithuania – Kaunas
SUMMARY: This initiative organizes a family walking festival and introduces the participants to the local producers. The planned distance is 5 km, during which every 1 km stops and meets the local manufacturer. Local producers tell about the produce and they give it for tasting. During the trip, participants get acquainted with 5-6 local producers and their products. A few days ago we organised a family walking festival, at the hiking place Kačerginė forest. Photos can be found here and here. The idea arose that a family walking festival could connect consumers and local producers.
WHAT ARE THE MAIN INNOVATIVE ASPECTS?
The idea arose that a family walking festival could connect consumers and local producers.
WHAT IS THE POTENTIAL TO IMPROVE THE POSITION OF THE FARMER IN THE VALUE CHAIN?
Direct link between consumer and seller building an active community
WHAT IS THE POTENTIAL TO CONNECT FARMERS AND CONSUMERS?
Direct link between consumer and seller building an active community
WHAT ARE THE MAIN OBSTACLES?
The main obstacles are that people don’t know the local manufacturer, the availability of the produce as well as where to buy the produce.