The Think With Google tool is a market research platform that provides invaluable insights into product demand, optimal market selection and the latest retail trends. This multifunctional tool includes four distinct components, each tailored to shed light on different aspects of market research and strategic marketing efforts.
The toolkit includes the following features. Google Trends serves as an indicator of consumer interest, providing instant insights into how people are engaging with products through their search queries. This feature is key for understanding consumer interest and market receptivity to new products and gives an early insight into the potential success of a product. The Market Finder acts as a strategic ally, simplifying the complex process of selecting the right market by using various metrics to determine where a product is likely to be successful which increases the chances of a successful launch. Grow My Store is designed to improve the online shopping experience by providing a detailed review of a retail website to show what works well and what can be improved, leading to a better online retail experience. Find My Audience is aimed at businesses looking to use YouTube for marketing purposes, helping to create engaging content by examining the interests and behaviors of potential viewers.
The tool fits into both the Business-to-Consumer (B2C) and Business-to-Business (B2B) categories, making it a versatile Enterprise Decision Support tool. More specifically, it falls under Market Intelligence and analysis tools, which underline its role in enabling informed business decisions through deep market insights.
The Think With Google tool aims to increase the reach of your audience, a key factor in increasing market presence. With its user-friendly design and clear presentation of data, it’s an invaluable resource for understanding market trends and consumer behavior. While the sophisticated features offer deep insights, it can present a learning curve for those less experienced with digital platforms. This tool is best suited for users with advanced digital skills and offers extensive analysis and visualization features for those who are ready to conduct detailed market research. It promises an engaging experience for users looking to expand their reach and gain comprehensive market insights, although its complexity may require a certain level of digital know-how, especially for users with less experience.
The tool is available on the Think With Google website.
