Problem encountered and objective
To introduce a permanent change in the way how food reaches our tables and how farmers are positioned in the food supply chain, one must engage simultaneously with social structures, values, practices, and other elements these systems consist of.
The objective of COCOREADO is to rebalance the position of the farmer as an individual actor, as a key player in innovative food supply chains, and as a supplier for public procurement. In a nutshell, COCOREADO is working to transform the food supply chains.
Main results / outcomes
One of the most interesting and important aspects is its focus on youth. The project has recruited youth ambassadors from all over Europe and taken them on board as partners in the project. The ambassadors can fully co-create the project outcomes alongside the consortium granting them an equal say in the food systems of the future, giving young people a way to identify their own needs and how best to work towardsthem.
COCOREADO involves both academic and close-to-farmers partners across Europe, recognising regional differences and barriers in terms of replicability of good practices and regional opportunities in terms of solutions. The consortium connects key youth actors in an environment that offers support and encouragement to undertake action. A key tool for creating such an environment is the COCOREADO Ambassador Training Programme, where ambassadors co-create solutions for the seed cases (ideas) that are both consumer-driven and conducive to improving farmers’ incomes. These solutions are based on a systemic design approach. The project supports the organisation of workshops with regional actors to further develop solutions and win-wins for producers and consumers.