The aim of this initiative is to resolve issues related to the marketing of local products and to take advantage of the proximity of producers and consumers in peri-urban areas. It also aims to promote new forms of short marketing chains between small producers and consumers
Main results / outcomes
This initiative works through a box-scheme, helping producers sell their produce directly to consumers and immediately obtaining a fair price for their work, while the consumers receive quality products and have direct contact with producers. This contact allows the producers to learn more about consumer demands, while at the same time, sharing knowledge about agricultural practices used in their crops, seasonal products and their production cycles.
PROVE is a self-sustainable methodology that aims to create new associative dynamics among producers. It was developed with the support of Community Initiative EQUAL and can be replicable as it has doubled the number of sites on which It has been implemented. Its objective is to keep it local, empowering small producers and taking advantage of the proximity of producers and consumers in peri-urban areas. A cluster of 3-5 farmers in each region gets together every week to organise the orders they received that week. After gathering all agriculture products, they distribute the orders to the consumers in a box-form. The farmers also have access to training and monitoring for the implementation of the methodology, with fiscal and legal support.