The “Why Am I Special” tool is a creative solution aimed at finding out what makes a business unique and highlighting its unique selling points (USPs) in order to stand out from the competition. It’s not only about highlighting what is special, but also provides users with various communication tools specifically made to showcase and reinforce the business’s uniqueness. This helps to develop a strong brand story and build a solid presence in the market. The tool operates on the principle that, in today’s competitive markets, being able to differentiate oneself is key. Having a well-defined brand and a standout market position are essential to attract people and build long-term relationships with them.
This DST is aimed at businesses that sell directly to consumers (B2C) and helps them make important decisions about their branding and positioning in the marketplace. It belong to the group of Enterprise Decision Support tools and focuses on providing companies with the insights they need for their branding and positioning strategies. This makes it a valuable tool for understanding the market and making informed decisions about how to present and differentiate a brand.
The “Why Am I Special” tool is particularly valuable for start-ups and new businesses looking to highlight their unique aspects, offering practical examples and actionable advice. It requires users to provide specific input data in order to achieve reliable results. It works in the language of the business world, so its users must have experience in business analysis in order to be able to use the results obtained to improve their management practice. Recognized for its reliable usability, the tool meets the needs of end users. The tool relies on detailed input data which enables users to dive deep into their business analysis. Although the tool is optimised for business novices and works in Excel format, it offers users the opportunity to engage with their business analysis at a professional level and improve their skills and understanding of business intricacies.
The tool is available on the Why Am I Special website.