The Decision Support Tool is an online platform designed to improve farmers’ business strategies. It helps to explore new business models and sales channels, with a focus on short food supply chains and provides customized advice. By entering specific information, such as location, farmers receive tailored recommendations that meet their specific needs and help them adapt and succeed in a competitive marketplace.
This tool is aimed at businesses that sell directly to consumers (B2C) and offers direct support to farmers in managing the complexities of their business ventures. It falls under the Enterprise Decision Support tools, playing a key role in supporting strategic business decisions. As a market intelligence and analysis tool, it gives farmers the insights they need to make smart decisions about their business approaches and sales channels.
The Decision Support Tool is characterized by its interactive content that deeply engages users and invites them to explore a wide range of business models. It is characterized by a comprehensive approach to decision-making that takes into account the environmental, social and economic impact of sales channels and promotes commitment to sustainability. While the innovative features have generated a lot of interest, the current usability highlights opportunities for further improvement and promises an even more intuitive user experience in future updates. The tool is highly valued for its comprehensive and free exploration of business models and is proving particularly beneficial for farmers looking to diversify and adopt sustainable practices. The tailored recommendations that result from user-specific inputs ensure that the guidance is both relevant and actionable, making it an attractive choice for strategic business planning. The tool’s sophisticated functionality provides an opportunity to expand users’ digital capabilities and strategic thinking. Its potential to integrate more complex data for in-depth analysis reflects its ability to meet a wider range of agricultural needs. Given the different agricultural conditions in Europe, the flexibility of the tool makes it possible to respond to the specifics of the local business environment and improve the user’s business model.
The tool is available on the Decision Support Tool website.
